Jacked, Incâ„¢ and the New York Giants Kick-Off Interactive Broadcasts
Super Bowl Champions to Offer Jacked’s Interactive Sportscasts, including Online Radio Broadcasts, for All Regular Season and Playoff Games
SANTA MONICA, Calif. – Sep. XX, 2008 – Jacked, Inc.™ (www.jacked.com), the leading producer of interactive broadcasts, has partnered with the Super Bowl XLII Champion, New York Giants, to deliver dynamic interactive sportscasts for all Giants regular season and playoff games. Through this partnership, launched with the season opener on Sept. 4, Giants fans will be able to follow every move on game day at www.giants.com with a fully immersive experience provided through the Jacked SportsTop™.
Complementing both live radio and television broadcasts, the Jacked SportsTopâ„¢ brings fans into the game, offering an outlet for team discussion and analysis through live chat. In the first three weeks of the partnership, more than 20 percent of all visitors to Giants.com spent an average of 25 minutes on the Jacked SportsTop offering. This fully-customizable, game-day experience, courtesy of a riveting personalized WebTop solution, also includes real-time photos, player profiles and trivia.Â
“This partnership with the New York Giants builds upon Jacked’s success in delivering interactive broadcasts to a wide variety of teams, broadcasters and leagues,� said Bryan Biniak, funder and CEO of Jacked, Inc™. “The New York Giants organization is a legendary and well-respected franchise in the NFL and we are honored to take part in a heritage that is as forward thinking, as it is classic. Through this partnership, Giants fans will be able to take their game-viewing experience to a new level via interactive broadcasts that link television, radio and online experiences.�
“Jacked is truly best-in-class technology for this application. We know our fans will benefit from the wide range of quality online experiences we now offer on Giants.com," said Don Sperling, VP and Executive Producer of Giants Entertainment.
The Jacked SportsTopâ„¢ offers advertisers and sponsors a unique opportunity to reach audiences at the height of their game viewing involvement. The SportsTopâ„¢ currently supports all NBA, NFL, MLB and NHL games, as well as NCAA football and basketball games. Jacked users spend an average of 25 minutes on the SportsTopâ„¢ each time they log on and advertisements can be tied to contextual events during the broadcast, geo-targeted and eventually synchronized within broadcast commercials.
About Jacked, Inc.â„¢
Jacked, Inc.™ is the leading producer of interactive broadcasts. Jacked is the creator of the first customizable WebTop that synchronizes online content, such as play-by-play, scoreboard, and chat widgets, with live television programming. The company’s first product, Jacked’s SportsTop™, currently supports all NBA, MLB, NFL and NHL games, as well as NCAA Football and Basketball games, with real-time, contextually-generated, synchronous programming. Jacked has partnered with numerous broadcasters and sports leagues including NBC, CBS, VERSUS, Fox’s Fuel TV, Raycom Sports and the NHL.
Jacked was recently recognized by media company AlwaysOn as both one of the OnMedia 100 and OnHollywood 100 winners and was also selected as one of 30 leading technology companies to join the Microsoft Startup Accelerator Program. Jacked is a venture-backed company with funding from Provenance Ventures, Core Capital Partners and Gabriel Venture Partners. Jacked was founded in June 2006 and is based in Santa Monica, Calif.
For more information, please contact:
Sasha Fedulow, Cohn & Wolfe for Jacked, Inc. – (310) 526-5502 or Sasha.Fedulow@cohnwolfe.com
Wes Ackerman, Cohn & Wolfe for Jacked, Inc. – (310) 526-5535 or Wes.Ackerman@cohnwolfe.com